Many of the articles listed below first appeared in my e-zine, Marketing Tidbits. Others were developed for various on- and offline puposes.

I hope you find them as informative today as when they first appeared.

All material is © Liz Seegert/Marketing Communications. You are free to download these for personal use only. If you would like to use any of this information for commercial puposes, please contact me for reprint information.

9 Tips for Generating Media Interest
ideas to get your business noticed. more>>

All About Advertorials
A different kind of publicity tool...more>>

Competitive Intelligence
Get a leg up on the competition. more>>

Creating a Basic Advertising Plan
Basic tips about this marketing medium. more>>

Creating a Press Release From Scratch
A simple "how to" with diagram. more>>

Crisis Communications Tips
Dealing with the media during a disaster. more>>

Customer Service is Key
A simple, effective way to retain customers. more>>

December is Planning Time
Think about next year's marketing NOW. more>>

Direct Mail or Junk Mail?
Do you know the difference? more>>

Educating the Customer
Help customers learn about your business more>>

Fundamentals of Advertising
Before you create your campaign, read this. more>>

Great Brochure Debate
Does your company need a slick brochure? more>>

Media Relations: A Primer, Part I
Basic ideas for getting media coverage. more>>

Media Relations: A Primer, Part II
Generating positive media relations. more>>

Trade Show Savvy
Make the most of your trade show time. more>>

Newsletters as Marketing Tools
Use a reader-driven approach. more>>

Press Kit Basics
What needs to be included, and why. more>>

Peppers & Rogers, 1:1, part 1
Part one of a two-part Q&A with these marketing gurus.more>>

Peppers & Rogers, 1:1, part 2
Part one of a two-part Q&A with these marketing gurus. more>>

What Does Your Company Say About You?
Setting the right tone, consistently. more>>